Warrillow weeklong pop-up: The Bullring Birmingham, 22nd - 28th June

We're delighted to announce Warrillow will be popping up for a week at the beautifully curated Up Market, in Birmingham's iconic Bullring Shopping Centre from 22nd - 28th June.  It will be wonderful to have our own space in the city centre, to offer our customers and visitors the chance to chat with us, see our selection of occasion hats in person and try them on to their heart's content!

A relatively new concept founded by a company called ‘Appear Here’ in 2012, Up Market brings a rotating playlist of the best emerging food, fashion and lifestyle brands to some of the UK’s top shopping destinations. The driving purpose behind the initiative is to fill empty retail spaces and give independent brands the opportunity to launch new ideas and reach new audiences. 

As a small (but mighty) independent business, we're honoured to be a part of this collection. To have the chance for a city centre retail space where our wonderful customers can drop in any time to see us is a wonderful prospect. Rachel Warrillow, our Chief Designer, will be there each day to chat to and answer any millinery related question you may have. You will be very welcome to try on any of the pieces there and ask for free advice on choosing the right design for you, your outfit and your face shape.

While you may love certain items from our collections, a hat is a very personal item that should always be completely right for your outfit, your face shape, the event, and your personality. If you're looking for an occasion hat, fascinator or headpiece but haven't been able to find the perfect design, the Warrillow pop up will be a perfect opportunity to discuss your requirements and create the right hat for you. Just bring along your outfit, or a photo and swatch of fabric (anything that shows us an accurate colour scheme) and together we can create your own one-of-a-kind design. As an added bonus, we only use animal-free materials and suppliers too so you'll be doing your bit to support vegan fashion. 

We'll also be running a competition throughout the week to give one lucky visitor the chance to have their very own Warrillow hat, headpiece or fascinator custom made. Just pop by to find out how to enter. 


Warrillow pop-up opening times:

  • Thursday 22nd June: 10am -8pm
  • Friday 23rd June: 10am - 8pm
  • Saturday 24th June: 9am - 8pm
  • Sunday 25th June: 11am - 5pm
  • Monday 26th June: 10am - 8pm
  • Tuesday 27th June: 10am - 8pm
  • Wednesday 28th June: 10am - 8pm


Keep up to date with all the latest action from our pop-up on Twitter and Instagram.